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Dr. Bradway Honored with Patient Centered Award
April 19, 2012

For Immediate Release

Dr. Bradway Honored with Patient-Centered Award

PITTSFIELD, MA – Marcella Bradway, MD, a colorectal surgeon at BMC, has been recognized with the 2012 Patient-Centered Physician Award. The award is presented annually to a physician who exemplifies the philosophy of patient-centered care at BMC.

“Dr. Bradway has earned the admiration and deep respect of all who work with her and is very deserving of this honor,” said Diane Kelly, RN, BMC Chief Operating Officer. “She always makes time to interact with her patients, her physician colleagues and the staff, making the care and welfare of her patients the top priority.”

“It is a pleasure to have her as a colleague,” wrote one BMC staff member in nominating Dr. Bradway for the Patient-Centered Physician Award. “I have approached her on numerous occasions with questions and she is always willing to talk with me. She makes rounds daily on all patients and takes the time necessary to discuss any questions or concerns, and involves the patient in planning the care. I have observed her at the bedside and her manner is top-notch. She is very gentle in tone with her patients.”

Another nomination said, “I have referred many of my clients to her and have always gotten positive feedback from them about they care they received. Whenever I ask her a question, she replies with a quick, thoughtful answer. On a personal note, I have been a patient of hers and can attest that she meets all the qualities cited for this honor.”

The staff of Berkshire Medical Center submitted nominations for the award. They chose to honor Dr. Bradway, among the many fine physicians on staff at BMC based on her actions as a role model and physician leader who demonstrates caring through quality interactions with others. The award focuses on communicating with patients and families, involving patients in health care decisions, taking the time to talk with patients and listen to their concerns, and working collaboratively and respectfully with all other members of the care team so that everyone can do their very best in addressing patient care issues. These behaviors exemplify a growing philosophical belief that all care activities must be centered around the patients’ needs, rather than hospital or individual routines and schedules.

The Patient-Centered Physician Award is presented each year in conjunction with National Doctors Day. Previous recipients of the Patient Centered Physician Award are: Drs. Robert Wespiser, Richard Perera, Todd Lasner, Ronald Hayden, Paula Aucoin, Andrew Beckwith, Wade Gebara and Rocco Iannucci.



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